Why Your Online Program Needs A Sales Funnel
Hey there Corporate Misfit!
You’re probably wondering what on earth a sales funnel is and why do you often hear it so much from online businesses?
Maybe you don’t need it yet, especially if you’re just starting out right?
Well, we got news for you there, darling.
You’re definitely in need of a sales funnel no matter what stage your business is currently in.
We get it if you’re intimidated by it, but have you ever wondered how online coaches have consistent sales?
Maybe it’s just word of mouth and referrals, but honestly, the best coaches have a trusty plan to fall back on. And that’s a sales funnel!
We’re going to give you the juicy details on what a sales funnel is and how it can change your online program for the better!
Why Your Online Program Needs A Sales Funnel
What is a sales funnel?
A sales funnel is what your potential client goes through before they purchase your product or services. Without it, your customers won’t have any clue how to actually avail your offers!
To make things clear, there are two methods for you to get your client. The first one is through hope marketing, and the second is through a sales funnel.
The former helps you by referrals, networking, and word of mouth.
A sales funnel, however, helps you attract customers even if you’re not actively seeking them!
Think of a sales funnel as a literal funnel, and you have some kind of online receptionist that guides them through until they’re able to purchase.
Here’s a visual representation of what goes on in a sales funnel.
As you can see, the top is the widest because you have a pool of potential clients and the goal is to narrow them down until you have the “dream client” that is serious about purchasing and find your offer valuable!
The funnel goes down in these ways:
Awareness
This is where people become aware of your brand and services. Most businesses invest a lot in this aspect because you’ll have to compete with all the others as well that are in the same niche as you.
Remember, the goal is for people to FIND you!
You can’t just sit and wait for them; even if you think you’re doing a lot in this department, though, you still have to pump up the game because there’s a huge chance that only a fraction of your expected viewers actually see your content.
The common way to nurture brand awareness is through content marketing.
This can focus on informational and entertaining blog articles, podcasts, vlogs, where you get to share a little bit of your expertise and where you can build your reputation as well!
Of course, it’s important to not overshare, but you have to be upfront with giving out valuable content so they’ll be convinced to follow you more.
You can also use paid ads and bank on your social media presence! Alongside these, webinars, Facebook groups, Pinterest tribes, and other opt-ins should also be nurtured.
You’ll just have to mix and match these marketing techniques that could fit your branding style.
Interest & Relationship
Now that you’ve done a lot for awareness, there will be a pool of people that are interested so you have to make sure that you take care of these relationships! And the perfect way is through consistency.
Here’s how you can keep this up:
- Email marketing
- Sponsored videos
- Retargeted Ads
- Social Media Marketing
- Free Webinars
The key here is that you have to build up buying beliefs to your potential clients. A well-nurtured relationship will in turn convert into sales so make sure to stay consistent in this area!
Decision & Purchase
And so you’ve finally convinced them to purchase from you! While this may be a celebratory phase, you still have to be careful that you don’t lose them at the last minute.
This is the crucial part and you have to create a sense of urgency or scarcity for your potential customers. For example, your services will only be available for 50 slots or until a given date.
Never use a fake scarcity tactic because you will only lose more customers because of this.
Prepare a landing page for your product with an eye-catching layout, videos, and easy to read write up.
Think of it as the “packaging” of your product/services so you have to make sure that people won’t just click on it and abandon it because of its inaccessibility or boring design!
Upselling
After their purchase, you can even enhance their experience by also offering other complementary services that go well with your previous offers. Think of other products that your “dream client” will actually be interested in.
For example, those who went to your webinar can also have the chance to sign up for your other masterclass if they want to learn more from what you initially showed them.
Who needs a sales funnel?
Well, everyone of course! Anyone that sells a product or service has to have a sales funnel no matter what kind of niche they have. Just because you’re starting doesn’t mean that you don’t have to think about this!
Without an effective sales funnel mapped out, you’ll end up losing most of your potential clients because they’re not guided through and through!
Why you need a sales funnel
Let’s get to the point here, a sales funnel brings your income and ultimately helps you scale your business!
With a trusty funnel, you can be consistent with your marketing and you can measure your business growth. This is also crucial because you get to identify what you need to improve in your funnel and what you have to highlight more.
A sales funnel is no joke and the length varies from what you are selling. Services or products that are pricey may need a longer one as opposed to cheaper ones.
Pretty exhausting right?
Where should you start? What kind of strategies should you implement? How do you deploy a sales funnel? How long does it take to be effective?
We get it, you’re probably overthinking now how you can create a sales funnel from scratch that can boost your online program to even greater heights.
And while it’s pretty ambitious, you can definitely do it! Albeit, you’ll invest a lot of your time mapping out the perfect sales funnel for you.
According to Salesforce, 79% of marketing leads are never converted into sales and that’s because not everyone has a working sales funnel!
The entire process can be OVERWHELMING! It might feel like you're losing your mind trying to keep up with the design, funnel strategies, copywriting, and more just to convert.
Even though the reason to create a sales funnel for your course or coaching programs is a no-brainer, the process of actually building one is nothing but.
You've been duck taping your half done sales funnel, landing pages, and more for months with little to no results to show for it.
Not to mention you want to avoid paying for yet ANOTHER software annual or monthly subscription for platforms like Clickfunnel or Leadpages.
It’s Time You Stop Trying To Build This Sales Funnel On Your Own and Get Back To Doing What You Do Best
Sharing your wealth of knowledge with the masses!
What if creating your sales funnel could be more straightforward and done without hiring a funnel designer to build it? (Spoiler Alert: It CAN be!)
Check out our Bella Sales Funnel and Emma Sales Funnel Kit (done-for-you sales funnel)
It eliminates sales overwhelm and simplifies funnel making so you can build an audience, offer value, and (most importantly) make money.
And it's tech and designer-friendly, so you can build a professional high converting sales funnel without having to spend thousands on a funnel strategist or designer.
However, if you're on the fence… or if other done-for-you templates have left you skeptical, then we want to give you every chance possible to "buy it and build it" with absolute confidence.
That's why we’re giving you a FULL 7- days to set-up and implement your templates, follow the simple step-by-step instructions, and realize for yourself just how amazing it feels to have your very first profitable sales funnel ready to be deployed.
Whatever you decide to do, we hope that you will definitely start that sales funnel. It’s time to redirect your business efforts once again!
